Betable forging online gambling alliances with Zynga rivals

Betable Ltd., which is one of the online gambling companies that gets backed up by venture capital, has signed on to agreement with 3 social networking companies, today. This agreement is going to help the company, as it will use their platform for expanding into the real money betting world. This will help them to give a tough competition to Zynga Inc.

Companies making video games are taking quick action for asserting themselves in the continuous developing market of online gambling across the world. Zynga, which is looking to reignite its growth, forged a partnership for online betting with Bwin.Party Digital Entertainment Plc.

According to the officials at Betable, this agreement will help in streamlining the process for licensing. At the same time, it will offer the developers with the right technology framework, to which they can easily plug in. Without much hassle, this framework will help them to get started.

During an interview, Chris Griffin, who is the CEO of Betable Ltd., said, “It is nothing much but a tectonic change. It should not contribute much towards an incremental shift in the online gambling market.”

This move may work well for Betable, as there are high chances that several states in US would have gambling regulated in the coming year. Making a move beforehand might help them to consolidate their position in other parts of the world, especially UK, and be prepared once one of the lucrative markets in the world (US) opens its doors to everyone.

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